Vital Brands and Logos in current Market Scenario

When Dhirubhai Ambani set up Reliance Industries first synthetic fibre unit at Ahmedabad in 1966 he planned his future strategy on a professional note.

He knew that he had to compete with established giants like J&K’s Raymonds, Birla’s Grasim, S.Kumar and Mafatlal.

With a master stroke, Ambani projected the name of his product VIMAL in the forefront that was later brilliantly campaigned upon by his group’s in-house ad agency, Mudra.

This mods-operandi was with stress on brand name of the product which in turn reflected the identity of the corporate entity behind the product.

Thus corporate branding services matter a lot for a company and its products to make their presence felt in the tough competitive market.

In the above cited saga of Vimal scoring a victory over its competitors, the ad agency played the most crucial role in the target market selection and segmentation.

And only a competent professional can identify and tap this segment. On this score, the Delhi NCR based digital media company Sterco Digitex has specialized in wide range of high-end services related to corporate branding.

These services are in the spectrum of web development with assorted programmes and tailor made packages for corporate image building. This is enabled by the team of qualified and trained innovative artists, graphic designers and animators in its studio.

Consequent to its successful projects for numerous clients at home and abroad, Sterco has emerged among the top graphic designers companies in India.

The credit for this is attributed to the experts manning the in-house studio. They have proved their mettle in creating most attractive and convincing logos and monograms for varied products and services. This is in addition to designing colorful and impressive brochures, catalogs as well as production of informative corporate videos.

Indeed this digital design company has kept a tab on the fact that today the consumer is increasingly leaning towards branded products.